I Vassalletti is a prestigious company that manufactures handcrafted wooden floors. During its path it has always paid special attention not only to what and how to communicate, but also to which feeling it could evoke. That’s why, in the study of its brand identity, we focused on the material’s choice: rough materic paper, impressive to the touch, advertising shoots investigating the sheer materiality, without forgetting a careful choice in media planning that could bring the company in the most prestigious editorial offices through our PR and press office activities.The result is a communication which aims to be extremely well-finished, without leaving anything to chance.